The strategy.

Using our core dining product, tastecard, we cherry-picked the best chain restaurants and recruited over 2,000 independent eateries to cover all corners of the country, serving everything from burgers to bourguignon. We seamlessly surfaced our restaurant offering through the existing tech within the Meerkat app. But we didn't stop there. We integrated our delivery & collection and pizza delivery platforms to bring delicious dining discounts straight to Comparethemarket's customers' doors.

screen showing loyalty dining locations
mobile app screen showing loyalty dining restaurant
mobile app screen showing dining loyalty card

 The result.

Well, we knocked it out of the park. Take our COO's word on it.

"With world-class dining products and technology at our disposal, we delivered a secure and vast restaurant platform to Comparethemarket via our tastecard API – offering customers the deepest dining discount available all over the UK."

Michael Kalli, Chief Commercial Officer at Ello

What our clients say.

We can brag about our brilliance all we like. But it means nothing unless our clients think the same. Luckily, they do.

"Our Meerkat Meals reward has gone from strength to strength since launching in July 2018. Utilising tastecard's technology and diverse restaurant partner network, we're able to offer our customers a unique, easy to use reward that brings friends and families together across the UK."

Julie Daniels, Head of Customer Rewards and Operations at

Let's chat.

Get in touch with one of our Ello experts today.